Pedro’s Insights

a series of videos where he shares some of his expertise from nearly 30 years working in the sports industry

Secrets of Success

In Episode One of “Pedro’s Insights” he focus on what success is and how to achieve it.

Adapting to different roles

Pedro talks about the importance of adapting to different cultures and roles while remaining open-minded and humble in order to evolve throughout your career.

Building a narrative

In today’s attention economy, a good PR strategy is essential to engage your audience and ensure your messages are relevant and effective.

Documentaries

Whether it is Drive to Survive, Welcome to Wrexham or many other docu series that have been produced recently, they have had a huge impact in the sports media landscape.

Social Media Era

Pedro shares some of the advice he gives his clients on how to deal with this powerful communication tool.

The power of football

Pedro focuses on how the beautiful game can break down barriers and deliver important messages to a global audience.

Finding your strategy

Building a bespoke communications strategy in football starts with identifying the right messages, characters, and audience. That’s the focus of this week’s edition.

Interested in Pedro's advisory services?

Talk with Pedro about how these principles apply to your specific challenges.