How Pedro Can Be Part Of Your Story
01
Master of Ceremonies
For three decades, Pedro has been the trusted voice connecting global audiences with sports’ most celebrated moments.
At CNN International, he became the face of sports for millions worldwide – hosting flagship programming, covering Olympics and World Cups, and sitting down with the athletes who defined their generations. From Cristiano Ronaldo to Roger Federer, José Mourinho to Usain Bolt, Michael Phelps to Lewis Hamilton, Pedro’s interviews became must-watch television across 200+ countries.
Since 2005, Pedro has been the voice of UEFA’s most prestigious moments – Champions League draws, awards ceremonies, and galas watched by millions. He’s hosted the FIFA Ballon d’Or alongside football’s greatest legends and created the space for moments that become part of sports history.
02
Elite Sports Advisory
Most sports communications professionals have been on one side of the equation. Pedro has mastered both.
Today, he advises international sports organizations, leagues and federations in matters of communications and brand, sharing their stories with a global audience. He provides strategic counsel and high-level advisory for organizations that need someone who’s got extensive expertise in the industry.
His experience, expertise and diplomatic insights cannot be taught.
Services provided:
Football industry insights
International sports diplomacy
Elite networking and positioning in football industry
Global football asset and club analysis
Who Pedro Works With:
As CEO of Empower Sports, Pedro has provided boutique advisory services to a select roster of international sports organizations including UEFA, ATP Tour, Liga Portugal, Benfica, Shakhtar Donetsk, Bodø/Glimt, Leeds United and others.
03
Podcast and Content Production
Podcasts have become a core pillar in successful communications strategies for organizations, clubs and athletes.
With the support of his experienced team, Pedro can create ideas, opportunities and services which deliver high quality and impact content for his partners and clients.
04
Event Production and Delivery
Throughout his career, Pedro has presented some of the world’s top events and has gained valuable insight and experience into what works and what doesn’t.
With his events partner Muse Lisboa, Pedro can help plan, coordinate and deliver successful international events in Europe and beyond. If you need to plan a conference, summit or event, contact us for direction and support.
